This conference discussed the following points:
- What are the best public diplomacy strategies for the future?
- What should public diplomacy seek to achieve?
- How and why do the approaches of different states vary?
- What works and what doesn’t?
- What are the most effective ways of engaging the media and influencing public opinion?
- Is it best to focus on ways of achieving change in behaviour? How is it best evaluated?
- What opportunities are presented by new technology?
